PRIVACY POLICY
• Data collected
• Purposes of treatment
• Origin of data
• Communications
• Basis of legitimacy and conservation
• Users’ Rights

• Data collected
Mere navigation. By the mere fact of visiting and browsing this Site, data that allow the individual identification of users (the “Users”) are not automatically registered. However, there is certain information that is collected and recorded in the systems of Hotel Casa do Mercado (for example, type of Internet browser, operating system, IP address from which the websites are accessed) in order to improve the User navigation and the management of the Site itself. Likewise, the Site may use cookies and similar technologies whose use is subject to the consent of Users in accordance with the Cookies Policy.
Access to content or services in which data is requested. Notwithstanding the foregoing, in order to access certain information or to use certain contents or services on the Site, Hotel Casa do Mercado may ask the User for certain personal data – which may include, fundamentally, the name, gender, date of birth, telephone, mobile phone, email, address, tax identification number, credit card data (collected for billing purposes only), although other Personal Data may be collected that may be necessary or convenient for the provision or collection of services by Hotel Casa do Mercado. In these cases, Hotel Casa do Mercado will provide the User with the necessary information before processing their data.
2- Purposes of treatment

Hotel Casa do Mercado assumes that all personal data that the user provides us are correct and accurate and that, if necessary, it undertakes to notify us of any changes to them. Hotel Casa do Mercado will process your personal data for the following purposes:
Provision of hotel services and associated services
Management of contacts with the User;
Billing and collection to the User;
Inform the User, who has requested it, of new products and services available on the Website and/or in the hotel unit of Hotel Casa do Mercado, updated information on the activity of Hotel Casa do Mercado and, in general, for marketing purposes of the Hotel Casa do Mercado, through any means of communication, including electronic means.
Ensuring that the Site meets the User’s needs, through the development and publication of content that is as adapted as possible to the requests and type of User, by improving the Site’s search capabilities and functionalities.
Depending on the purposes of processing your personal data in each case, the basis of legitimacy that will allow us to process them will be different. At any time, we will inform the user when the information we request is essential for Hotel Casa do Mercado to enter into a contract, when and for what reason we request the information that we are legally obliged to ask for and when and for what reasons we need it. of your consent to use your data.
3. Origin of data
Hotel Casa do Mercado may collect data directly (i.e., directly from the User) or indirectly (i.e., through partner entities or third parties). Collection can be made through the following channels:
Direct collection: in person, by telephone, by e-mail and through the Site;
Indirect collection: through partners with whom Hotel Casa do Mercado has commercial cooperation protocols.
4.- Communications
The data will not be communicated to third parties, except, if applicable, to competent authorities in the exercise of their functions. As an exception, the Site may use third-party cookies in accordance with the Cookies Policy and the User’s consent. There is no communication of data outside the European Economic Area.
5.- Basis of legitimacy and conservation
The basis of legitimacy that allows Hotel Casa do Mercado to process User data is:
the voluntary access and navigation of Users on the Site,
the request by Users for information or certain content or services,
the execution of a contract with the Users,
compliance by Hotel Casa do Mercado with legal obligations,
the legitimate interest in improving the Site and its security, as well as in carrying out studies and analyzes on the operation and use of the Site, and
in case the User consents or the legitimate interest of Hotel Casa do Mercado applies, the sending of commercial and marketing information.
The data will be kept as long as there are contractual responsibilities arising from the services requested by the Users and, subsequently, until the extinction of legal, contractual responsibilities that require their conservation (for example,